.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in equity capital every year, have actually increased almost $360 million thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That decline results from market saturation, improved regulative tensions, and also financial uncertainties.ADWEEK talked to 5 VCs that remain to invest in adtech companies, even with these difficulties, concerning what they are actually trying to find and also what they avoid. Possibly unsurprisingly, these financiers are targeting possibilities in privacy-focused innovations and industry-specific areas such as connected television.